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Digital activism is more than marketing

In Micah White’s recent article about so-called “clicktivism,” he points out that the substance of activism has been replaced by reformist platitudes and marketing. There is a difference, however, between an educational campaign and straight marketing. While many people certainly work on both worlds simultaneously, there is often a tangible difference in the look, feel and substance of work done for a cause. At best, it seeks to stimulate debate and discussion amongst sympathetic parties, while looking to sustain itself without having to rely on government subsidies.

The article was written in a European paper (of which I am a fan), so I can understand how this last point could be lost given that many organizations in Europe are subsidized by government grants, as opposed to the United States where contributions from concerned individuals are the only way for organizations to survive.

Monk Protests in India

***Please read the rest of the article on the Waging Non-Violence website***