In Micah White’s recent article about so-called “clicktivism,” he points out that the substance of activism has been replaced by reformist platitudes and marketing. There is a difference, however, between an educational campaign and straight marketing. While many people certainly work on both worlds simultaneously, there is often a tangible difference in the look, feel and substance of work done for a cause. At best, it seeks to stimulate debate and discussion amongst sympathetic parties, while looking to sustain itself without having to rely on government subsidies.